APPLE OUTDOORS NEW IPHONES, OTHER DEVICES AND NEW FEATURES FOCUSED ON IMPROVING USER EXPERIENCE

 

Apple has launched its new set of iPhones, the iPhone 14 Pro and iPhone 14 Pro Max, along with its base iPhone 14 and 14 Plus new features and other devices in its ecosystem. The launch took place at Apple’s ‘Far Out’ event with a ninety-minute presentation.

The pro versions of the new iPhones come with Apple’s latest A16 Bionic chip for increased processing while the base versions are fitted with the A15 Bionic chip from the previous year.  The new phone’s front a new feature, the dynamic island, which swaps the well-known iPhone notch with a widget type display that display updates without distractions. This will work in both the home screen and lock screen mode.

The iPhones Pro’s will also house an Always On display which will show limited information when the phone in in sleep. In addition, the company has, for the first time, introduced a 48MP main camera to complement its photogenic engine (light performance) for improved picture quality. Also, there is the 12MP Ultra Wide, the TrueDepth in front, and a telephoto lens with 3x zoom.

Apple has further made an addition that will help users in the case of an emergency. The company adds a satellite connectivity feature in all its line-ups to enable its users to communicate when and where there is no cell service. It is also able to detect vehicular crashes and alert emergency services to assist them.

Furthermore, the latest iPhones will not feature a slot for the insertion of physical sim cards. They will replace physical sim cards with the use of e-sims where users can perform multiple sim-related activities and keep their data safe.

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone…Groundbreaking safety capabilities bring users even more security, offering help when they need it most.” said Senior Vice President of Worldwide Marketing at Apple, Greg Joswiak.

In addition to its ecosystem, Apple also out doored the new watches: the Apple Watch Ultra, the Series 8, and the Apple Watch SE. They also presented an upgraded version of their AirPods: the AirPods Pro 2. All phone are to be officially released by Friday, September 16 while pre-orders are ongoing.