CONTENT CREATORS, MUSIC RIGHTS HOLDERS TO EARN MONEY VIA META’S MUSIC REVENUE SHARING

 

Meta is introducing Music Revenue Sharing as a new feature to give creators the ability to monetize their videos with licensed music.

In a statement, the feature gives the opportunity to creators of content and music rights holders “a new way to earn money from the videos on Facebook.”

The feature will be powered by Rights Manager, a Facebook tool developed to aid in rights protection for “content owners” while allowing for content management.

Furthermore, eligibility is granted to creators with in-stream ads (ads before, mid, or after content) available in their content as well as meet their monetization eligibility standards. Other requirements such as video length, and song eligibility among others apply.

“With Music Revenue Sharing, whenever a creator uses licensed music in their videos on Facebook that are 60 seconds or longer, they can earn money on certain videos through in-stream ads, with a share of revenue going back to the music rights holders…With video making up half of the time spent on Facebook, Music Revenue Sharing helps creators access more popular music, deepening relationships with their fans — and the music industry.”

The statement also details that creators will receive 20 percent of revenue, with varied percentages going to music right holders and Meta. The move by Meta, in the long run, is to “help bring creators and the music industry closer together, leading to more authentic connections with fans.”

Creator Studio via Meta