ASH BARTY TO SERVE AS OPTUS CHIEF OF INSPIRATION OFFICER

 

Australian Telecommunications firm, Optus, has disclosed a new partnership deal with former professional tennis player, Ashleigh Barty. The former tennis star will occupy a role as the telecom firm’s Chief Inspiration Officer, the first role after her retirement.

“The partnership will see Barty feature in a mix of content initiatives, employee engagement programs, and community-focused campaigns aimed at connecting Australians together and inspiring them to say “yes” to their dreams, goals, and ambitions.”, states a media release from Optus.

Chief Executive Officer of Optus, Kelly Bayer Rosmarin, says the former tennis player’s values tie in with that of the brand and that her addition will be beneficial to the team and to all Australians. She further commented that Barty exemplifies “a challenger spirit, determination, and strength” and her service to her community adds to the reasons the former is excited about their partnership.

Ashleigh Barty also made some comments stating how delighted she was being given another opportunity to make an impact.

“I decided to prioritize Ash Barty the person, over Ash Barty the tennis player, and in doing so I’ve realized I can help so many more people through my charity work, my role as the National Indigenous Tennis Ambassador, and now with Optus as their Chief of Inspiration.

“It’s very humbling that my story has inspired so many people, but the reality is there are millions of everyday Australians who have the courage and commitment to say ‘yes’ just like I did. I welcome the opportunity to encourage more people to say yes to the things they love.”, she added.

The Power of ‘Yes’ is a campaign launched by Optus to empower their users in their use of communication to suit their every need. It also encourages both users and non-users in making the right decisions that positively impact their lives.